Privacy Policy – Seasalt Clothes

Welcome to Seasalt Clothes (seasaltclothes.com). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase from our range of products originally designed by Seasalt Cornwall. Please read this policy carefully. By using seasaltclothes.com, you consent to the practices described below.

1. Information We Collect

We may collect the following types of personal information:

  • Personal Identifiers: Such as your full name, billing address, shipping address, email address, phone number, and date of birth.
  • Payment Information: Such as credit/debit card details, PayPal account information, or other payment method details. Please note that payment processing is handled by secure third-party payment processors, and we do not store full payment card details on our own servers.
  • Order Information: Such as products purchased, order number, order history, and delivery preferences.
  • Account Information: If you create an account on seasaltclothes.com, we store your login credentials, saved addresses, and wish list items.
  • Technical Information: Such as IP address, browser type, operating system, device identifiers, and browsing behaviour on our site (including pages viewed, time spent, and referral source).
  • Communication Data: Any correspondence you send to us, including emails, live chat messages, or feedback forms.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfil your orders, including order confirmation, payment processing, and delivery updates.
  • To manage your account on seasaltclothes.com.
  • To communicate with you about your orders, returns, or other customer service matters.
  • To send you marketing communications (only if you have opted in), such as newsletters, promotions, and new product announcements.
  • To improve our website, products, and services by analysing usage trends and customer preferences.
  • To prevent fraud, unauthorised transactions, and other illegal activities.
  • To comply with applicable legal obligations, such as tax and record-keeping requirements.

3. Legal Basis for Processing (for EEA and UK customers)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information based on one or more of the following legal grounds:

  • Contractual necessity: To fulfil our contract with you (e.g., processing your order).
  • Legitimate interests: To improve our services, prevent fraud, and conduct direct marketing (where permitted by law).
  • Legal obligation: To comply with tax, accounting, or other regulatory requirements.
  • Consent: For certain marketing activities, where you have given us explicit permission.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. However, we may share your information with the following categories of service providers:

  • Payment processors: To securely handle your payment transactions.
  • Courier and logistics partners: To deliver your orders to your specified address.
  • IT and hosting providers: To operate and maintain our website and data storage systems.
  • Customer service platforms: To manage communications with you.
  • Legal and regulatory authorities: If required by law, court order, or governmental regulation.

All third-party service providers are contractually obliged to protect your information and may only use it for the specific services they provide to us.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) on seasaltclothes.com to:

  • Remember your preferences and login status.
  • Understand how you interact with our site (e.g., which pages you visit).
  • Deliver relevant advertisements on other platforms (retargeting).
  • Analyse site traffic and performance.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. International Data Transfers

As we operate globally, your personal information may be transferred to and processed in countries outside your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we take appropriate safeguards (such as Standard Contractual Clauses) to ensure your information remains protected.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example:

  • Order information is retained for tax and accounting purposes for the period required by local law.
  • Account information is retained until you close your account or request its deletion.
  • Marketing preferences are retained until you unsubscribe.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information (subject to legal exceptions).
  • Restriction: Request that we limit the processing of your information.
  • Portability: Request a machine-readable copy of your information to transfer to another service.
  • Objection: Object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent: Withdraw any consent you have previously given.

To exercise any of these rights, please contact our Customer Service team through the Help Centre on seasaltclothes.com. We will respond within the time period required by applicable law.

9. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will delete it.

10. Security of Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, loss, or misuse. These include encryption (SSL/TLS) for data transmission, secure servers, and restricted access to personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to other websites (e.g., payment partners, social media platforms). This Privacy Policy does not apply to those third-party sites. We encourage you to read the privacy policies of any external websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The revised version will be posted on seasaltclothes.com with an updated “Last updated” date. We encourage you to review this page periodically.

13. Complaints

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, you have the right to lodge a complaint with your local data protection supervisory authority.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please visit our Help Centre on seasaltclothes.com.

Last updated: April 2026